Red? Orange? Yellow? Umm, why not all three at once? With Polaroid Round Frame Retinex Film, color gets weird. Seriously weird.

Inspired by Edwin Land’s pioneering Retinex Theory, these 10 unique frame designs (in a double pack of 16 photos) make your eyes and brain get tricksy as you interpret the red dot differently, depending on the surrounding colors.

Capture the world in a new, vibrant light. Your journey into uncharted realms of color creativity begins here.